For clothing stores, lighting is a good carrier.
Because when many consumers pass through the clothing store, what attracts them is not the clothes in the store, but the beauty displayed under the light. We will obviously find that the display effect of the same clothes with and without lighting is completely different. In contrast, the shops with lighting design are easier to attract consumers.
Good lighting can give clothes "a second life" and attract customers to try them on and buy them. So, ladies and gentlemen, do you know the importance of lighting for clothing stores?
01. Lighting of clothing window
The window is the store's facade, and the lighting must be eye-catching enough to attract attention. However, if you want to create a dramatic visual effect in a limited space, it is difficult to show a wonderful light level with a single direction.
We can place spotlights on the floor at the front of the window or on the left and right sides to provide light from various angles, such as jewelry, bags or shoes. Usually, side lighting is added to emphasize its shape and texture. It is worth noting that the light should not be directed at the window glass, so as not to produce glare and make customers feel uncomfortable. The light on the model is shining on his chest.
2. Store lighting
Through the store's facade image and excellent window lighting design, customers are successfully attracted to enter the store. Then, the corresponding shopping environment in the store shall be fully considered according to the store positioning, interior decoration and spatial relationship. The lighting of the store runs through the whole store, and the most basic light should be soft and glare free. Generally, lighting technologies such as diffusion or secondary reflection can be used to achieve the lighting effect through concealed, surface mounted or suspended lamps such as aluminum line lamps, embedded ceiling lamps, track lamps, etc.
On this basis, there can also be some specially designed lighting scenes. For example, crystal lamps, decorative lamps, optical fiber lamps, color changing lamp bands, etc. are used to enrich the sense of hierarchy of the space.
Of course, different theme shops should have different design skills, but in the design of this scene, the only thing that remains unchanged is that the designer should pay attention to the relationship between goods, people and space, rather than just highlighting a certain product. The purpose is to guide consumers' shopping behavior through the light and dark contrast effect and light color change, in coordination with the display of the store.
03. Nakajima lighting
The display of Nakajima is generally the new style of the season. The micro spotlight not only emphasizes the details of the clothes on the models, but also enables customers to clearly observe several other commodities. The excellent color rendering of the light source also makes the colors of the clothes and other commodities more bright and moving.
·1. For the lighting of each commodity on the display cabinet and shelf, the lighting arrangement should be as balanced as possible, so that the display and selection are naturally balanced, so that guests can compare and choose more easily.
·2. For key commodities, the shadow should be minimized. Diffuse illumination or cross illumination with less obvious directivity can be used to reduce the interference caused by shadows.
Lighting has a lot of knowledge in commercial space design. Of course, this design process also needs to cooperate with lighting, display, consumer psychology, people flow and other elements, but the ultimate goal is to promote sales.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
Because when many consumers pass through the clothing store, what attracts them is not the clothes in the store, but the beauty displayed under the light. We will obviously find that the display effect of the same clothes with and without lighting is completely different. In contrast, the shops with lighting design are easier to attract consumers.
Good lighting can give clothes "a second life" and attract customers to try them on and buy them. So, ladies and gentlemen, do you know the importance of lighting for clothing stores?
01. Lighting of clothing window
The window is the store's facade, and the lighting must be eye-catching enough to attract attention. However, if you want to create a dramatic visual effect in a limited space, it is difficult to show a wonderful light level with a single direction.
We can place spotlights on the floor at the front of the window or on the left and right sides to provide light from various angles, such as jewelry, bags or shoes. Usually, side lighting is added to emphasize its shape and texture. It is worth noting that the light should not be directed at the window glass, so as not to produce glare and make customers feel uncomfortable. The light on the model is shining on his chest.
2. Store lighting
Through the store's facade image and excellent window lighting design, customers are successfully attracted to enter the store. Then, the corresponding shopping environment in the store shall be fully considered according to the store positioning, interior decoration and spatial relationship. The lighting of the store runs through the whole store, and the most basic light should be soft and glare free. Generally, lighting technologies such as diffusion or secondary reflection can be used to achieve the lighting effect through concealed, surface mounted or suspended lamps such as aluminum line lamps, embedded ceiling lamps, track lamps, etc.
On this basis, there can also be some specially designed lighting scenes. For example, crystal lamps, decorative lamps, optical fiber lamps, color changing lamp bands, etc. are used to enrich the sense of hierarchy of the space.
Of course, different theme shops should have different design skills, but in the design of this scene, the only thing that remains unchanged is that the designer should pay attention to the relationship between goods, people and space, rather than just highlighting a certain product. The purpose is to guide consumers' shopping behavior through the light and dark contrast effect and light color change, in coordination with the display of the store.
03. Nakajima lighting
The display of Nakajima is generally the new style of the season. The micro spotlight not only emphasizes the details of the clothes on the models, but also enables customers to clearly observe several other commodities. The excellent color rendering of the light source also makes the colors of the clothes and other commodities more bright and moving.
·1. For the lighting of each commodity on the display cabinet and shelf, the lighting arrangement should be as balanced as possible, so that the display and selection are naturally balanced, so that guests can compare and choose more easily.
·2. For key commodities, the shadow should be minimized. Diffuse illumination or cross illumination with less obvious directivity can be used to reduce the interference caused by shadows.
Lighting has a lot of knowledge in commercial space design. Of course, this design process also needs to cooperate with lighting, display, consumer psychology, people flow and other elements, but the ultimate goal is to promote sales.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
The information comes from the network. If there is infringement, you can contact to delete it
